Product Designer | UI/UX | Creative Strategist

Bringing ideas to life through design

Hey, I’m Aditya Rana – A Product Designer, Creative Strategist & Digital Craftsman. With over 6+ years of experience, I blend design thinking, technical expertise, and brand strategy to craft digital products and experiences that are not just beautiful—but also intuitive, impactful, and result-driven.

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[email protected]

Brand Research

Visual Presentation

What I do?

UI/UX Design

Design should feel like second nature. I believe in creating interfaces that are not just beautiful, but intuitive — where every interaction feels effortless and every screen tells a story.

Graphic Design

Visuals speak louder than words. Design is my language. I use it to cut through clutter, communicate clearly, and evoke emotion — crafting visuals that make people stop and feel something.

Branding

Build identities that are rooted in purpose and crafted with meaning — helping brands show up with confidence, consistency, and connection.

UX Research

Understanding users is the foundation of meaningful design. Research uncovers real needs, behaviors, and pain points, guiding decisions that improve usability and create value.

Recent works

Prompt Genie- Empowering people to Write Better Prompts

UX/UI, UX Resarch

InsureIQ- Revolutionising the car insurance industry

UI/UX | Creative Strategist

SD Advisory Capital – Empowering Startups to Raise Capital Globally

UI/UX | Development

Subfre – Simplify Subscription Management

UI/UX Design | Research

InsureIQ – AI-Based Car Insurance Quote Provider

Brand Identity Design | Graphic Design

About Me

Hi

I am

Aditya rana

A product designer with a knack for turning problems and opportunities into user-driven strategic solutions.

As a product designer, I specialize in creating unique visual identities for digital products. I believe that a stunning design starts with common values, open communication, and respect for your audience.

Experience

Product Designer, UI/UX, Brand Strategist, Web Dev @ Design Fusion, London, UK

May 2023 Present

Product, Graphic Designer & Strategist @ The Creative Horse, Delhi

Jun 2021 May 2023

UI/UX, Design Head & Meta @NekInsan, Jiyo India Pvt Ltd, Noida, UP

May 2020 Jun 2021

UI/UX, Graphic Design, Development Head @Brandswala

Jan 2018 Feb 2019

Skills

Interaction Design UI/UX, Human psychology, Accessibility, Gamification, Wireframing, Prototyping, Responsive Design

Interface Design: Design systems & patterns, Brand guidelines, CSS, Micro-interactions, HTML

Research: Quantitative & Qualitative research, Usability testing, Experiment design, Competitive analysis, Data analysis, Qualtrics

Strategy: Product strategy, Roadmap planning, Brainstorming, Team alignments, Product marketing, Dealing with ambiguity, Handling complex problems

Skills

Figma

Photoshop

Sketch

Webflow

Illustrator

WordPress

Framer

Notion

LottieFiles

Hotjar

Years of
Experience

0 +

Projects
Completed

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Get in Touch

Testimonials

Rahul Mehta

Product Owner

“Working with Aditya was a game-changer. His attention to user experience, from wireframes to final UI, was flawless. Our website engagement metrics have doubled since the redesign — users love the flow and clarity.”

Saajan Mahamuni

Marketing head

“Aditya brought a fresh, strategic perspective to our brand. His creative thinking helped us clarify our message and translate it into a visual language that actually connected with our audience.”

Samar Jha

Founder, My Tips TV

“Aditya not only designed a beautiful interface but also built it seamlessly. His front-end development skills made the entire process incredibly efficient. Everything was responsive, optimized, and delivered ahead of schedule.”

Ashish Avasthy

Senior Expert at McKinsey & Company

Aditya led our brand transformation with sharp design thinking and a clear vision. His graphic design and UI/UX work gave us a bold identity and a user-friendly website — our bounce rate dropped by 40%! He truly elevated our digital presence.