Revolutionising the car insurance industry with a seamless, transparent, and affordable platform powered by data-driven customisation and third-party integrations.
Context
In a market flooded with traditional insurance providers, InsureIQ emerged with a mission: to make car insurance smart, simple, and instant using AI. However, to resonate with their tech-savvy audience and stand out in a competitive space, they needed a strong, forward-thinking brand identity from scratch.
Details
Client
InsureIQ
Industry
Insurance / AI / Fintech
Project Scope
Complete Brand Identity Design
Role
Branding, Visual Identity, Collateral Design
🎯 Objective
- Create a compelling brand identity that reflects innovation, trust, and simplicity.
- Design a logo that is versatile, modern, and memorable.
- Develop a cohesive set of collaterals for both digital and print use.
- Ensure the brand feels intuitive and futuristic, aligned with AI and automation.
🔍 Research & Insights
- Studied direct competitors and global insurance disruptors.
- Explored user expectations for digital-first insurance brands.
- Focused on clean aesthetics, tech-forward color palettes, and subtle visual cues of motion, safety, and intelligence.
🎨 Brand Identity Development
Logo Design
- Concept: Combined elements of protection (shield), automation (circuit-inspired lines), and motion (curved dynamics).
- Typography: Modern sans-serif with customized letterforms to hint at trust and technological clarity.
- Color Palette:
- Primary: Deep Blue (trust, stability)
- Accent: Electric Green (AI, innovation)
- Supportive Greys: For balance and modernism
Visual Language
- Iconography built on geometric foundations.
- Motion lines and gradients to express speed and AI analysis.
- Rounded corner elements to signify friendliness and approachability.
✨ Key Highlights
- Designed a modular brand system that works seamlessly across print and digital.
- Created brand guidelines to maintain consistency across future marketing campaigns.
- Maintained a balance of friendliness and sophistication to match the AI+Insurance mix.
