Subfre – Simplify Subscription Management

Subfre is a smart subscription management app that helps users track, manage, and optimize all their subscriptions from one intuitive dashboard.

🔍 Problem Statement

In today’s digital ecosystem, users are often overwhelmed by the number of apps and services they subscribe to—Netflix, YouTube Premium, Spotify, Amazon Prime, and more. Many people unknowingly pay for services they no longer use, due to a lack of centralized control or visibility.

Deatils
Time Frame:

2 Weeks

Role:

UI/UX Designer, Usability Researcher

Involvement:

Mobile App UI/UX, Prototyping

Solution

Subfre is a smart subscription management app that helps users track, manage, and optimize all their subscriptions from one intuitive dashboard. With rich analytics, custom alerts, and a visually engaging interface, Subfre empowers users to take full control of their recurring digital expenses.

🧭 Goals

  • Centralize subscription tracking in one place.
  • Visualize total spend and history.
  • Alert users about unused subscriptions.
  • Enable easy unsubscription with one tap.
  • Help users save money through insights and trends.

Key Features

1. Personal Dashboard
  • Displays total balance and monthly spend.
  • Highlights saving opportunities (e.g., “Save 65% by unsubscribing unused services”).
  • Shows total amount paid and number of active services.
2. Quick Data Overview
  • Graphical view of balance history (monthly trends).
  • March 2021 saw the highest spend: £1,923.03.
  • Itemized transaction logs (e.g., Swiggy Plus, Zomato Premium, Google One).
3. Subscription Management
  • Detects unused services with a “days since last used” indicator.
  • One-tap Unsubscribe buttons to cancel directly from the app.
  • Smart recommendations to save money based on usage trends.
4. Card Management
  • Displays active cards used for subscriptions.
  • Lists recently subscribed services and corresponding platforms.
  • Clean visual hierarchy separating payment methods and services.
5. Latest Activity & Payments
  • Chart view of payments across the months.
  • Breakdown of subscription charges with dates and statuses (e.g., completed, pending).
6. User Profile
  • Central profile with access to dashboard, subscriptions, cards, and account settings.
  • Visual “Active” status badge for account clarity.

🎨 UI/UX Design Decisions

Visual Style:
  • Colorful but clean: Each section uses a distinct color block (green, orange, blue) to create quick visual differentiation.
  • Minimal icons: Brand logos of platforms help users quickly identify subscriptions.
  • Rounded cards: Soften the app look and make the interface feel friendly and modern.
  • Typography: Simple, sans-serif font for easy readability and a clean interface.
User Flow:
  1. Home (Overview) → 2. Dashboard → 3. Cards / Subscriptions → 4. Quick Data & Activity Logs → 5. Unsubscribe & Save
Accessibility:
  • All CTAs have strong contrast (e.g., red for unsubscribe).
  • Icons and labels ensure users can navigate with minimal effort.

🎨 UI/UX Design Decisions

Research Approach:
  • Surveyed 30+ people who regularly subscribe to 5+ services.
  • Discovered 60% had at least one subscription they forgot about.
  • 75% wanted better control but didn’t want to visit each service site separately.
Outcomes:
  • Users loved the “days since last used” feature the most.
  • “Unsubscribe” directly in-app increased user satisfaction.
  • Graphs showing monthly spend helped with budgeting.

✨ Microinteractions & UX Enhancements

✅ Status Indicators (e.g., “Active”, “Not used from 25 days”) create quick scannability.

📊 Hover states on bar charts give precise values.

🔔 Notification icons at the top (mail, lightning) suggest alert capabilities.

🚀 Get Started CTA uses bold black-on-white for strong visual hierarchy on onboarding.

✅ Conclusion

Subfre was built with a clear purpose: to empower users to take full control of their digital subscriptions — effortlessly, visually, and smartly. Through extensive research, iterative design, and real-world testing, I created a solution that doesn’t just look good but actually solves a real pain point millions face today.

The app combines clean UI with powerful UX — from visual spend tracking to smart unsubscribe suggestions — helping users save time, money, and mental effort.

This project taught me the value of:

  • Designing around user habits,
  • Prioritizing clarity over complexity,
  • And always validating with real user feedback.

Subfre proves that great design isn’t just functional — it’s freeing.