SD Advisory Capital is a global advisory platform dedicated to empowering startups and founders by helping them raise capital and get strategic support. The brand acts as a bridge between early-stage startups and potential investors while also offering mentorship, business development support, and pitch readiness.
Project Objective
The goal was to create a clean, professional, and trustworthy digital platform that:
- Clearly communicates SD Advisory Capital’s mission and services
- Attracts both startups seeking funding and investors looking for opportunities
- Establishes credibility and authority in the fundraising ecosystem
- Allows for easy navigation and a strong call-to-action for lead generation
Project Scope
1. Complete UI/UX Strategy & Design
2. Brand Identity Alignment (colors, typography, icons, structure)
3. Website Development (WordPress + Elementor + Custom Code)
5. SEO & Speed Optimization
6. Lead Generation and Conversion Funnel
7. Mobile-First Responsive Design
8. Client Handover & CMS Training
My Contribution
- UI/UX Design: Designed an intuitive, modern, and conversion-focused interface
- Brand Visual Identity: Created a cohesive visual language including color palette, typography, iconography, and custom graphics
- Web Development: Built a responsive website using WordPress with a performance-optimized and mobile-friendly layout
- Content Architecture: Structured content to enhance readability and deliver clear CTAs
- Performance Optimization: Ensured fast loading speed, SEO-friendly layout,
- and smooth transitions
Challenge
In a space saturated with funding consultants and advisors, SD Advisory Capital needed a distinctive digital presence that felt credible, modern, and global—while also being easy to navigate for two different user journeys.
🔹 Design Goals
- Create a minimal yet powerful UI that reflects authority and trust
- Position SD Advisory Capital as a bridge between startups and funding
- Make navigation intuitive and optimized for conversion
- Reflect the global nature of the business without overwhelming the user
Design Process
1. Discovery & Research
Conducted stakeholder interviews to understand core goals and target audiences (startups, founders, and investors)
- Analyzed competitor websites to identify opportunities for differentiation
2. Wireframing
Created low-fidelity wireframes to map out key user journeys:
- Startups seeking funding
- Investors seeking startups
- General users exploring advisory services
3. Visual Design
- Developed a sleek, professional look with a modern UI that instills trust
- Designed custom icons and illustrations to reinforce messaging
- Applied visual hierarchy for intuitive user flow
4. Development
- Built the website using WordPress with Elementor for a no-code, scalable backend
- Implemented responsive design techniques for seamless experience across devices
- Integrated contact forms and lead-generation features
Key Features
- Homepage: Hero section with strong messaging and CTA to start the funding journey
- About Page: Insight into the firm’s vision, mission, and team
- Service Pages: Detailed breakdown of startup support, investor network, and consulting services
- Global Impact Section: Highlights international reach and startup success stories
- Contact Page: Easy-to-use form to capture leads and inquiries
- Blog/Insights (Optional): Future-proof section for content marketing and industry insights
🔹 UI/UX Approach
1. User Personas
- Founder Persona: Seeks capital, pitch support, and business development
- Investor Persona: Wants to explore curated startup opportunities
- Explorer Persona: Browsing for general insights or networking
2. UX Structure
- Defined clear call-to-actions throughout the site: “Start Your Funding Journey,” “Contact Us,” “Pitch Ready?”
- Simplified navigation with a maximum of 3 clicks to reach any key section
- Included visual storytelling through iconography and structured content blocks
3. Design Language
- Color Palette: Deep blue + clean whites with accents of gold – signaling trust, clarity, and premium value
- Typography: Modern serif paired with legible sans-serif for content – creating hierarchy and polish
- Visual Hierarchy: Section-based layout guiding users from awareness → trust → action
- Motion: Subtle scroll animations to enhance engagement without distracting
To further strengthen SD Advisory Capital’s mission of supporting startups globally, I designed and developed a dedicated “Incubator & Accelerator” page—tailored to communicate various models of engagement and partnership opportunities for early-stage ventures.
Objective
To clearly communicate the startup support system provided by SD Advisory Capital through:
- Strategic collaboration models
- Full-scope development services
- Flexible investment frameworks
✅ Conclusion
The SD Advisory Capital project was a powerful blend of strategy, design, and development. From crafting a clear and trustworthy user experience to building a visually refined and fully responsive website, the goal was to help startups and founders around the world connect with investors seamlessly—and we delivered exactly that.
By aligning business goals with intuitive design and a scalable tech stack, I was able to transform SD Advisory Capital’s vision into a compelling digital platform that builds credibility, drives engagement, and encourages action. The project not only sharpened my understanding of the startup investment landscape but also reinforced the importance of designing with purpose and clarity.
SD Advisory Capital now has a future-proof online presence, equipped to attract startups, investors, and global partners—with design and development that scales with their ambition.
🔹 Outcomes
🚀 Significantly increased user engagement post-launch
📈 Higher lead conversion rate from website visitors
🌍 Built trust with a professional and scalable platform
💬 Received positive client feedback for both UI aesthetics and backend usability